Heather Suttie

ConsultantHeather Suttie & AssociatesWills, Trusts & Estates (British Columbia); Wills, Trusts & Estates (Ontario)

Heather Suttie is a legal marketing and business development consultant. She works with a range of law firms: global, national, mid-size and boutique. Since 2001, she has helped law firms win more than $420 million in new business by helping them deliver superior service and greater value to clients while identifying new markets and clients, resulting in increased market share, revenues and profits.

Heather Suttie is a legal marketing and business development consultant to a wide range of law firms — global, national, mid-size and boutique — who has helped them win more than $420 million in new business since 2001. Her specialties are legal marketing and business development, management consulting and change management.

Heather has a proven ability to combine the analytical with the creative, resulting in a focused approach to help firms attract and retain high quality, profitable clients that produce significantly increased revenues and sustained competitive advantage. She accelerates business development through strategic marketing, project management, firm and personal branding, targeted advertising, and communications, to achieve successful market differentiation and measurable results.

A catalyst for change who guides the solution process from planning to implementation, Heather is a persuasive team builder whose experience motivates others.

She is proficient in creating and nurturing strong client relationships, business planning, change management, fee-earner coaching, and developing unique marketing collateral. She is skilled in budgeting, restructuring, recruiting, and training others to increase productivity and profitability.

Experience

  • Executed two high profile advertising campaigns in Canada, the United States, and South America to build brand awareness for an international firm entering North and South American markets by joining with a national Canadian firm and a western-based Canadian firm with international offices. Tactics included prominent billboards at key airports, digital displays and signage at major arenas, elevator and digital media wall ads in select office towers, and print and online vehicles. The result is one of the largest global legal practices with the #1 law firm brand in Canada.
  • Guided three law firm mergers in three years: an international and a western-based Canadian firm in 2012; an International and a national Canadian firm in 2011; and two regional Canadian firms in 2009.
  • Helped law firms develop and implement new client and legal business development strategies resulting in increased revenue and higher profile in targeted geographic and industry markets.
  • Designed and conducted legal client satisfaction surveys resulting in increased firm loyalty and new work.
  • Created, revamped and/or completely overhauled numerous law firm websites, one of which was named 2009 Best Law Firm Website in Canada and won silver in the corporate communications category at the 2010 W3 awards.
  • Overhauled the deals database of a prominent national firm and making it technically compatible with the firm’s SharePoint platform.
  • Developed unique law firm-branded marketing materials, such as modular proposal templates for RFP responses and pitches, as well as presentations, brochures, client communications and ads.