Lori Hall

PartnerGowling WLGIntellectual Property & Technology

Lori Hall is a partner with Gowling WLG's southwestern Ontario practice in the Hamilton and Waterloo Region Offices. She is a member of the Technology and Intellectual Property Law Groups, where she practices exclusively in the area of trademarks. As a registered trademark agent, Lori advises clients on all aspects of trademark prosecution, including advising clients on the registrability and availability of trademarks, the prosecution of applications, opposition and expungement proceedings, packaging review and rights transfer.

Lori Hall is a partner in Gowling WLG's Hamilton office and a member of the firm's Intellectual Property Group.

Distinguished among the world's top trademark professionals by the World Trademark Review, Lori focuses her practice exclusively in the area of trademark prosecution. Over the course of her 16-year career, she has helped countless clients — from small startups to multi-billion dollar corporations — protect and maximize their brands at home and abroad. She also routinely assists foreign IP firms in obtaining protection for their clients' trademarks in Canada.

Lori's work encompasses all aspects of the prosecution lifecycle, including trademark registrability and availability opinions, application drafting and filing, opposition and expungement proceedings, packaging review and rights transfers. She is also regarded by clients for her sophisticated cross-border experience and strategic approach to managing large national and international trademark portfolios.

A sought-after thought leader in her field, Lori is the author of the trademark prosecution section of LexisNexis Practice Advisor, one of Canada's premier legal resources.

In 2020, Lori was nominated for the prestigious "Outstanding Practitioner in Canada (Trademark)" distinction at the Managing IP Americas Awards in recognition of her many career accomplishments.


  • Carleton University, B.A., 1998


  • Registered Trademark Agent, Canada, 2004


  • Intellectual Property Institute of Canada
  • Toronto Intellectual Property Group
  • International Trademark Association
  • International Federation of Intellectual Property Attorneys