LuAnne Morrow

CounselBorden Ladner Gervais LLPIntellectual Property & Technology; Commercial; In-House Counsel; Litigation and Dispute Resolution

LuAnne Morrow is counsel and regional leader of BLG's Calgary Intellectual Property Group and is as well a commercial media and branding lawyer and registered Canadian trademark agent. She manages the trademark practice in Calgary, including prosecution, opposition and licensing of trademarks for clients in the energy sector and numerous other industries.

LuAnne Morrow is counsel and regional leader of BLG's Calgary Intellectual Property Group and is as well a commercial media and branding lawyer and registered Canadian trademark agent. She manages the trademark practice in Calgary, including prosecution, opposition and licensing of trademarks for clients in the energy sector and numerous other industries.

LuAnne is particularly experienced in the areas of trademarks, copyright, patent licensing, and trade secret protection, and assists clients with brand acquisition, protection and management, Internet and social media law, entertainment, gaming, advertising and sponsorship. She also has expertise in patent licensing, software licensing and development agreements and franchising.

Education

  • University of Calgary, LL.B., 2001
  • University of Calgary, B.A., 1998

Bar Admission

  • Alberta, 2002

Experience

  • Conducting trademark infringement and domain dispute resolution
  • Assisting software developers in the negotiation, drafting and review of technology licences and software development agreements
  • Acting as intellectual property counsel on a large oil sands development project with responsibility for all intellectual property matters including extensive negotiating and drafting of patent licences
  • Financing transactions for numerous film and television projects, and providing legal advice to production companies in the media industries, including drafting and negotiating all production agreements
  • Managing significant public authorities' and educational institutions' trademark portfolios, as well as a major amateur sport organization's trademark portfolio, brand licensing and protection actions and sponsorship agreements
  • Providing advice to litigation counsel on intellectual property matters, including infringement matters and ownership disputes
  • Providing advice in the area of protection of trade secrets and confidential information and negotiating, drafting and reviewing confidentiality and non-disclosure agreements

Associations

  • Canadian Bar Association
  • Fellow, Intellectual Property Institute of Canada (IPIC) (Including Canada Domain Name and Trademarks on the Internet and Licensing Committees)
  • Licensing Executives Society
  • International Trademark Association
  • Board and Executive Committee member, Unlocking Potential Foundation
  • Board member and Governance Committee Chair, National Music Centre

Awards & Honours

  • Selected by peers for inclusion in the 2014 edition (and since 2010) of The Best Lawyers in Canada® (Advertising and Marketing Law, Intellectual Property Law)
  • Martindale-Hubbell® BV® Distinguished™ 3.6 out of 5 Peer Review Rated
  • Recognized in the 2013 edition (and since 2010) of World Trademark Review's WTR 1000 and The World's Leading Trademark Professionals (Prosecution and Strategy)