Jennifer Sander BASc, JD practices in Intellectual Property (IP) law and is a Registered Canadian Patent Agent and a Registered Canadian Trademark Agent. Jennifer has over 10 years of experience in the field of IP and is focused on providing personalized IP services that align with each client’s needs, whether they are an individual, small business or a large company. Currently a contributor to Practical Guidance in the area of Trademarks, she is also a member of the Intellectual Property Institute of Canada (IPIC) Continuing Professional Development Committee and an Editorial Board member of the Canadian IP Review (CIPR).
We asked Jennifer about her background, practice and the challenges that she faces.
“With more businesses providing products and services online, especially now due to COVID-19, it is crucial for businesses to distinguish their brand from competitors. In this challenging global market, protecting a brand with trademark registration is essential to grow your business.”
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